We have a track record of implementing commercially successful search engine optimisation strategies for ambitious businesses in Newcastle, Maitland and the Hunter Valley.
Every day millions of people use search engines to connect them with businesses offering services or products they need. Because of this, it is absolutely critical that your business appears as high on the search engine results page (SERP) as possible.
Whatever the scale of the project, we take a holistic approach to ensure you get the best results possible. Our holistic approach combines tried and tested SEO tactics coupled with an informed digital strategy to maximise return on investment.
A vital component of SEO often overlooked is that simply being found on a search engine is not enough. Your website and the content you present must be worth finding. We gain an understanding of your customers and their search habits to make sure your website is relevant to their needs.
Search engine optimisation is best used as part of a wider digital strategy including onsite user experience (UX) optimisation, content marketing, and social media. As well as making sure you have the basics of SEO well covered, we look at all aspects of your site to identify and implement informed, positive changes that lead to measurable improvements in your search position and other key metrics.
The Brothers Digital SEO guarantee
We are a customer-centric Digital Agency. That means we genuinely care about our customers’ success but also about our customers’ customers. Our projects and campaigns are always ethical, transparent and well reasoned.
We make sure we explain everything clearly so you understand the changes we will make and will communicate with you the impact our work is having on your goals.
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We will work to your goals and will set measurable targets to ensure we meet those goals. Brothers Digital will work tirelessly to improve your rankings to drive quality traffic, increase conversions and generate a larger return on your investment.
Maximising SEO returns
Maximising your SEO return on investment depends on many factors. For a new website or website that doesn’t rank well, it can take several months for results to start to be seen. Results will be quicker for established, well-ranking site. Patience is key to maximising your SEO potential.
Brothers Digital brings together our expertise in content marketing, user experience, and web design and development to create a holistic search engine optimisation strategy to suit your business. We’ve implemented our SEO strategy successfully for many types of businesses from electricians to multi-store retail outlets, all of which require their budget to stretch as far as possible to deliver measurable, sustainable and profitable results.
For those out there wanting faster results, you could consider combining an SEO strategy with Pay Per Click (PPC) advertising or a search engine marketing (SEM) campaign as part of a wider digital strategy.
What is SEO?
Search Engine Optimisation is the art of getting your website to appear higher in search engines. SEO is not one single tool or process, it is a series of processes and tools working together to grow a websites rank in a search engine.
A website that ranks highest in Google will receive the bulk of the traffic for that search. Did you know that 80% of searchers won’t travel past the first page to search for products or services.
Search Engine Optimisation is crucial to getting the most out of your web presence. With over 93% of web traffic starting with a search in Google,Yahoo or Bing it is a necessity that your website rank well in these search engines to make sure your business isn’t missing out.
How does SEO work?
Brothers Digital will work with you to sustainably improve your websites’ search rank. Our team will first set goals in collaboration with you to measure the success of your campaign against. We then research and analyse your current situation, your competitors, keyword options and opportunities to figure out our plan of attack. Thirdly, we get to work implementing our strategy.
The most important part of SEO is to always be on the lookout for new opportunities to build authority. Search engines, particularly Google, are constantly changing the way they rank and analyse websites. Your SEO team need to be on their toes and nimble enough to take advantage of these changes. For this reason we are constantly analysing and reporting, searching for ways to do things differently to make sure the great results continue.