what is seo?
The quick answer? SEO is the art of getting your website to appear higher in search engine results to attract more traffic to your site, leading to increased leads, sales and conversions.
Seems simple enough, doesn’t it?
However, SEO is a complex series of processes and tools working together to grow the ranking of a website. Throw in ever-changing search engine algorithms and the rise of mobile technology and you’ll discover that landing and keeping that number 1 ranking is impossible without expert help.
Did you know that 93% of web traffic begins with a search in Google, Yahoo or Bing? Or, that 80% of us won’t travel past the first page to search for products or services?
Without effective SEO, you’re virtually invisible to the majority of potential customers searching for your product or service.
Increase your online visibility (and improve your bottom line) with expert SEO services from Brothers Digital. We have the knowledge, skills, experience and expertise to improve your search rank so you can get the most out of your web presence and enjoy the success your business deserves
Our Approach? Behind every search is a human
Are you surprised by the numbers we just quoted? While numbers are great, they don’t tell the whole story. For one thing, numbers don’t undertake online searches for products and services. Humans do. That’s why we’re user-first. We appeal to the user behind the screen before we appeal to the robots.
As SEO professionals, It’s important we understand algorithms, meta, keywords, links and the technical aspects of SEO. However, we can’t forget there is a real person behind the keyboard on the other side of the screen, undertaking that search and making the ultimate decision to purchase.
That’s why we choose not to concentrate solely on manipulating Google. To be honest, Google updates so often that focusing on its algorithm alone would take up all our time (and there are so many other things we’d prefer to do!) Instead, our approach to SEO is to create quality content and experiences to engage and serve your customers, putting the user first.
We believe that if we spend as much time learning to understand your customer as we spend learning to understand Google, then everyone wins. Your customer wins because they will be served by a business that gets them. And, you’ll win because your website will be more relevant to your customers, keeping them engaged and making them more likely to convert.
Driving growth for these ambitious brands
With the world at your fingertips, it’s easy to overlook the powerful SEO opportunities closer to home. However, harnessing the power of local SEO is a smart move, whatever the size of your business. We’ve worked with clients who have gained 60% of their overall clicks, leads and sales from organic search results in their local area.
Wouldn’t it be great to have that same local reach for your business?
That’s where local SEO comes in. Local SEO ensures your web presence sends the right location signals to Google to improve your rank in your local area. We do this by tweaking the signals from your website and monitoring signals other websites are sending about your business, to ensure they all match.
Experienced in location marketing and local SEO, Brothers Digital works with you to ensure your business is more visible to the people who are more likely to use it. For instance, our work for Maxx Electrical concentrated entirely on Newcastle and the Hunter region. They only serviced a set area, so there was no point chasing vanity rankings in places like Sydney or Melbourne – in fact, we actively optimised against those areas.
Local matters. In your quest for that number 1 ranking, don’t forget the power of local reach. Increase your conversions and connect with the right customers in your local area with local SEO.
How SEO can grow your business
Optimising your website for search engines helps to prove the relevance, authority, expertise and trustworthiness of your business. This, in turn, leads to improved search rankings, visibility, traffic and conversions, thereby growing your business.
But, HOW exactly does SEO do that?
There are three main elements of SEO – onsite, offsite and technical. To get the most from your SEO efforts, we fully optimise each element to ensure your website is seen by search engines and by the humans using them.
Onsite SEO focuses on optimising all elements of a web page, from its source code through to content, images, page speed and user experience. We create content to attract and convert visitors, as well as signal your website’s authority to search engines. We optimise your website to improve visibility and relevance to both humans and search engines.
Offsite SEO refers to the work that occurs away from your website. Primarily concerned with backlinks (inbound links to your site), offsite SEO can also include reviews, social media and mentions (where, when and how your business is mentioned online, with or without a link). We secure organic links from trusted sites to build site authority and prove relevance.
Technical SEO is where we get nerdy, focusing on all the things that happen behind-the-scenes, things you can’t see but search engines can. We concentrate on helping search engine robots crawl your website effectively so they correctly index your content. Ensuring the robots see what we want them to see, helps your website appear higher in relevant results.
The forgotten SEO component
User experience & conversion rate optimisation is often overlooked when building an SEO strategy. Why waste time trying to attract more leads if your current leads aren’t converting? Before we begin any SEO project, we analyse your website to ensure there is a clear and defined pathway to conversion for users, to minimise conversion ‘drop-off’.
At Brothers Digital our SEO approach goes further, ensuring your website is more visible to the right people, while also maximising the value of every lead that comes your way.
How we work with you to improve SEO
We get to know your website
We start by analysing your existing digital environment and your digital presence. We look at your business, your competitors and how well your keywords are performing to understand your current position and how we can help. We’ll review your website, both as a user and from the point of view of search engines, to see what we can build on and improve.
We get to know your business
We research your industry, the needs of your clients and gather and report information on keywords and customer flows. We review the search and browsing habits of your target market within your industry to identify new opportunities. We do all we can to understand your business and customers to develop a successful SEO campaign.
We get technical
Armed with our knowledge, we get to work, making sure services like Google Analytics, Google Search Console (formerly Google Webmaster Tools), as well as your website’s sitemaps are setup correctly. We also configure our tracking software and reporting tools to monitor progress and help with our reporting of site performance at every stage of the project.
We get busy optimising
It’s time to optimise URL structures, content, images, user flows, navigation structures and page load speeds. We look for things like duplicate content, poor descriptions and pages that are difficult to read, which can all impact on SEO. Our approach here is to give your website every chance to be found and every opportunity to serve your customers.
We get the word out
It’s time to let everyone know how good your website is. We use high page rank external sites, mainstream media, and guest posts on high page rank sites to give your content authority, something search engines love. We also use social media to create useful and shareable content that your target audience will feel compelled to like, click and share.
We get reporting
Of course, SEO is never set and forget. Once your website is fully optimised, we keep you up-to-date with progress through monthly reports based on predefined metrics. If we find an opportunity to further help your business, we’ll act on it. Our role is to stay on top of your website, content and digital presence to make sure you stay on top of search engine rankings.
Free 1 hour SEO Audit
At Brothers Digital, we believe your business should have access to quality SEO support. Whatever your size, expert SEO support can grow your business, whether you’re shooting for global growth or just wanting to raise your local profile.
To get you started, we’re offering a free 1 hour SEO audit to demonstrate how we can help grow your business. Risk and obligation free, our free 1 hour SEO audit will identify quick wins for your business right now, as well as highlight long term strategies for future success.
Take advantage of our knowledge and expertise and book your free 1 hour SEO audit today.