Search Engine Optimisation (SEO)

Behind every search is a human…

It’s easy for SEOs to lose sight of this. Some SEOs get so caught up in algorithms, meta, keywords, links and all the other technical SEO stuff that they forget that the person behind the keyboard on the other end is a living and breathing human.

We have a core belief that if we spend as much time learning to understand a customer as we spend learning to understand Google, then everyone wins. The customer wins because they will be served by a business that gets them and you’ll win because your website will be more relevant to your customers, keeping them engaged and making them more likely to convert.

Google updates so often that focusing on its algorithm means an SEO is almost always chasing their tail. We choose not to focus on manipulating Google. We create content and experiences around your customers needs to better serve them. In our experience, this is the best way to deliver a high ROI for our SEO clients.

SEO Can't Be Bought
We'll Earn It For You

Unlike some digital marketing, Search Engine Optimisation can’t be bought. But it can be earned and we’ll earn it for you. At Brothers Digital, delivering profitable results for our clients is at the heart of everything we do. We eat, sleep, dream and dance to the tune of SEO.

We believe that SEO should be sustainable and always commercially rewarding for our clients. For us, SEO is holistic. Incorporating a deep understanding of technical SEO, enthralling, quality content that Google and humans love, and targeted, juicy backlinks to drive authority.

At Brothers Digital, we’re unequivocally results-driven. Even the thought of a client ranking poorly in organic search gives us shivers. We set out to achieve long-term, sustainable success for our clients by delivering them the holy grail of SEO – the position 1 organic ranking.

Ensuring Your
Customers Find You

When potential clients are searching for your products or services, can they find you? Or do they find your competitors first? Our customer-centric approach ensures that your website, content and other digital assets are being found.

This doesn’t mean that being number 1 is our top priority. Our priority is delivering a high return on our client’s SEO investment. We measure this in traffic and leads, and the impact our work has on your sales and profit. A number 1 position on Google delivering zero leads is vanity. We’re more for results that help our clients grow.

Our projects and campaigns are always ethical, transparent and well reasoned. We make sure we explain everything clearly so you understand the changes we will make and will communicate with you the impact our work is having on your goals.

Related content: The Brothers Digital Creative SEO Process

We will work to your goals and will set measurable targets to ensure we meet those goals. Brothers Digital will work tirelessly to improve your rankings to drive quality traffic, increase conversions and generate a larger return on your investment.

The Importance
Of Local SEO

For many small businesses, Local SEO is their lifeline. We’ve worked with businesses where 60% of their clicks, leads and sales stemmed from organic search results in their local area. If your business services a specific area, it is vital your web presence is optimised for local SEO.

At Brothers Digital, we generally work with ‘bigger’ small businesses and medium enterprises who service a specific region. Our work for Maxx Electrical, for example, concentrated entirely on Newcastle and the Hunter region. They only serviced a set area, so there was no point chasing vanity rankings in places like Sydney or Melbourne as that would mean nothing to Maxx’s bottom-line. In fact, we actively optimised against those areas.

Local SEO is about ensuring your web presence is sending the right location signals to Google to rank in the area you want. It goes beyond your own website, also involving the signals other websites are sending about your business and making sure they all match up. It’s tiring work but the result is well worth it.

A Local SEO project managed by Brothers Digital will make sure your business is more visible to the people who are more likely to use it.

If location-based marketing gets you going, be sure to read Tom’s article on the topic here.

SEO is...

Technical SEO

Technical SEO is all the work that happens on the website that doesn’t involve the actual content. As part of our SEO projects, we focus on how well robots can crawl your website and index your content. This is the foundation of any good SEO strategy.

Onsite SEO

Onsite SEO is all around content. The content we create is designed to attract and convert visitors, as well as signal to search engines your website’s authority. We optimise the website structures, images, videos, copy, HTML tags, URL and other features to improve SEO.

Offsite SEO

Offsite SEO is primarily concerned with the inbound links from other websites to your website. Organic links (that is, those that aren’t paid for and relevant) act as an independent ‘vote-of-confidence’ for your website and helps prove the authority of your website.

Content

Web content is about starting meaningful conversations with your audience. That means answering their questions, giving them the information they want, and helping them find out more. We craft content that your visitors and search engines will love.

SEO FAQs

SEO depends on so many factors it is almost impossible to say how long it will take to work with any confidence. Most of our projects start showing early results within 6 weeks with the majority of increases coming 3 – 6 months after the SEO project kicks off. If your website is new, you’re in a competitive industry, or you’re recovering from a Google penalty, it can take years for your rank to improve for your most valuable term. Without looking at your website and your industry we don’t really know how long it will take but a quick chat and a few audits will give us a fair idea. We’ll be happy to do this work and indicate a timeline for you before we start any SEO project.

It depends. The time needed for SEO on any website depends on so many factors that the cost of a campaign can vary greatly. A website in a less competitive field that has already got some authority will require less effort to rank better than a brand new website with no content and questionable user experience. We’ll assess the time required for our SEO strategies to take hold and base our price off that.

One thing you can be certain of is that we will not be the cheapest SEO in Newcastle. Heck, not even close but we sure won’t be the most expensive. Some SEOs will promise services for $300 per month but very rarely will they succeed at kicking goals for your business. We believe in being upfront and honest about our pricing so we’ll tell you that our services will generally cost between $900 and $2700 per month for SEO with the average plan being about $1200. We will provide you with a free and comprehensive project proposal after we have a chance to learn more about your business so you know exactly how much your SEO will cost.

More organic search traffic is obviously ideal as it theoretically costs you nothing. Over time, your gains from your SEO strategy will improve and you’ll get more and more traffic from the same SEO outlay. This is great but you should not forget Pay Per Click (PPC) solutions like Facebook paid ads and Adwords. We’ll focus on improving your organic search results and getting you to the top of the list but this should also be supported by an optimised PPC campaign. Paid search ads are great at filling in the blanks as we work on your site and are great for giving your project a kick-start. We recommend a combination of PPC and SEO for the most effective digital marketing campaigns and will happily help you find the right balance.

Nope, sorry. The only way to improve organic search results is through creating quality content, providing a world-class user experience and proving your website’s authority through links.

The simple answer is that we experiment. SEO is not an exact science, there is no one outside of Google who knows exactly what works and what doesn’t. What we have to go on are hypotheses that we, and our colleagues in the industry, test and report on. Of course, Google does drop the occasional hint, such as the Pigeon update around Local SEO, but mostly it is up to determine what works best for your site.

The SEO industry is pretty good at sharing information. We collect data and test our theories and report them back through industry publications and blogs. Collectively, we can draw conclusions about what works and what doesn’t and that information will guide most of our SEO projects. Of course, what works changes all the time so we have to keep up with all the all the latest SEO news and happenings to keep up with the game. To be honest, though, that’s all any good SEO can do.

Yes and no. The technical side of things requires coding knowledge and can be demanding depending on how the website is built. Many content management systems like WordPress have a lot of SEO features out of the box and make our job easier (and cheaper for you). The hardest part of SEO is keeping up with what works, what doesn’t and where we should focus our energy. An experienced SEO will know how to seek out the best backlinks and find opportunities that inexperienced SEOs may miss. Once you know SEO it is like riding a bike, only the road is always changing direction. You can rest easy though because we’ll take care of all the Technical SEO stuff for you. We’ll keep it easy and focus on creating an awesome experience for your customers and proving to Google and other search engines that your website is worthy of a high ranking.

Yes! Everyone with a business should worry about local SEO. Did you know 50% off searchers that do an online search for a product visit a store within one day? Did you know that 87% of smartphone user use a search engine at least once per day? That present a huge opportunity to tap into the local market and let your customers know that you are open for business. For businesses with a localised service delivery area like tradespeople, Local SEO helps inform Google and your customer of your service area so your search listing only shows to customers you can service. Even businesses without websites can use Local SEO to better improve their Google Maps listing and appear higher in that search result, perfect for restaurants and cafes.

The best part about Local SEO though is that it is less competitive than National SEO and makes it easier for your to dominate your local niche. Local SEO is vital for any business with a limited service area or a bricks and mortar store.

Most businesses that give SEO a fair go end up experience its benefits. SEO is slow going so the first few months you may experience a net loss on your investment but as time goes on your return on investment will continue to rise as the SEO strategy takes hold. The longer your SEO plan runs for, the more you stand to gain. In short, if you’re patient, strategic and follow best practice, SEO almost always offer a positive ROI that would rival most other forms of marketing.

None. SEO is about creating quality content, providing a world-class user experience and proving your website’s authority through links. Chances are tricks will do more harm than good. Google has a habit of penalising businesses which engage in unscrupulous SEO tactics, called black-hat SEO.

Nope. Ranking signals change all the time and what might get you to #1 one day might cause your rankings to plummet on another day. Because search engines are constantly tweaking their algorithms, your rankings can fluctuate from day to day. Some industries and keywords are more volatile than another so can be a battle to maintain a #1 ranking. Maintaining rankings is just as involved as improving rankings. It requires skill and strategy and the ability to respond to the changing needs of the customer and search engines. Often we find that when customers discontinue SEO after acheiving their desired rankings, those rankings tend to fall away pretty quickly.

Yes. Links are like a sign saying ‘check out this site, they know what they’re on about.’ We treat links like little signposts scattered all over the internet helping users to find your website and verifying your authority in the eyes of search engines.

In Australia, that search industry is dominated by Google. Google accounts for close to 94% of all searches carried out in Australia, while Bing and Yahoo get 5% and 0.1% respectively. Other search engines like Baidu and Yandex make up the rest. The numbers are even more dominant for Google for mobile searches. Google accounts for 98.5% of all searches carried out on mobile devices in Australia. While Bing gets 0.35% and Yahoo gets around 1%. The other search engines are simply blips on the graph. These numbers are current as of the 5th February, 2017.
No. Google is super smart and can tell when links are being paid for or not. Relevance and authority is key for links so bombarding directories with your web site and paying for top 10 listings won’t work. You need organic links and the only way to get them is by creating quality content that encourages sharing.

Kind of. We don’t have the kind of access to the website code and page data that we need to execute a completely successful SEO campaign on a Wix website. We can create killer content to help things along and make sure your Google presence is set up correctly but chances are the campaign won’t be as successful as it could be if the website was built on another platform.

No ethical SEO will guarantee things which they cannot control. Be aware of companies that guarantee rankings. There is no way of knowing 100% how a site will rank without being a fair way into a project because the search engines are constantly evolving their algorithms and updating their ranking signals.

Ready to get started? So are we!

754 Hunter St, Newcastle West, NSW, 2302.
02 4058 2000
hello@brothers.digital

All about Search Engine Optimisation.

What is SEO?

Search Engine Optimisation is the art of getting your website to appear higher in search engines. SEO is not one single tool or process, it is a series of processes and tools working together to grow a websites rank in a search engine.

A website that ranks highest in Google will receive the bulk of the traffic for that search. Did you know that 80% of searchers won’t travel past the first page to search for products or services.

Search Engine Optimisation is crucial to getting the most out of your web presence. With over 93% of web traffic starting with a search in Google,Yahoo or Bing it is a necessity that your website rank well in these search engines to make sure your business isn’t missing out.

How does SEO work?

Brothers Digital will work with you to sustainably improve your websites’ search rank. Our team will first set goals in collaboration with you to measure the success of your campaign against. We then research and analyse your current situation, your competitors, keyword options and opportunities to figure out our plan of attack. Thirdly, we get to work implementing our strategy.

The most important part of SEO is to always be on the lookout for new opportunities to build authority. Search engines, particularly Google, are constantly changing the way they rank and analyse websites. Your SEO team need to be on their toes and nimble enough to take advantage of these changes. For this reason we are constantly analysing and reporting, searching for ways to do things differently to make sure the great results continue.

Maximising SEO Returns

Maximising your SEO return on investment depends on many factors. For a new website or website that doesn’t rank well, it can take several months for results to start to be seen. Results will be quicker for established, well-ranking site. Patience is key to maximising your SEO potential.

Brothers Digital brings together our expertise in content marketing, user experience, and web design and development to create a holistic search engine optimisation strategy to suit your business. We’ve implemented our SEO strategy successfully for many types of businesses from electricians to multi-store retail outlets, all of which require their budget to stretch as far as possible to deliver measurable, sustainable and profitable results.

For those out there wanting faster results, you could consider combining an SEO strategy with Pay Per Click (PPC) advertising or a search engine marketing (SEM) campaign as part of a wider digital strategy.

Going Local. All about Local SEO.

Brothers Digital focus on highly targeted, local SEO strategies to help small business conquer their niche.

Search engines like Google, Yahoo and Bing now use location data from our computers and mobile devices to tailor our search results for our location. This ensures the search results are relevant to our needs. For people searching for an Electrician in Newcastle, the Search Engine Results Page (SERP) will now list Electricians who are located in or service Newcastle.

According to SIM Partners, enterprises that improved the accuracy and reach of their location data by just 20 percent saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.

We’ve got a track record of success with Local SEO, especially with Local SEO in Newcastle and Maitland. We’ve grown a Florist in Maitland from 3.5% visibility to over 51% visibility in just over 6 months and have grown an Electrician in Newcastle from 9% visibility to over 23% in 12 months, during which time we did a full re-brand of their business.

Our Expertise.

Web Design

We specialise in creating unique and memorable experiences. We use leading technologies to build solutions tailor-made to suit your audience and get results.

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Internet Marketing

Our internet marketing strategies are highly targeted and thought out to deliver the right leads to your websites and maximise ROI.

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Search Engine Optimisation

eGroup Creative uses SEO to help ambitious businesses make the most of their search engine presence and grow their market share online.

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Graphic Design, Logos & Branding

Our graphic designers create logos, branding and material collateral to support your business that are on brand and on message.

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eCommerce Websites

We create eCommerce sites that are easy for business owners to manage and are a joy for customers to use. Sell more online with our eCommerce websites.

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Social Media

Grow your following and leave your mark with powerful, targeted Social Media solutions. We partner with Rumble Social to get the best results for our clients.

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