effective digital transformation
begins with efficient digital strategy
A different approach to Digital Strategy
We don’t use the scatter-gun approach or throw money at campaigns hoping something will work. Our approach is methodical and tactical. We aim to spend as little of our clients’ money as possible to create the largest impact. Ultimately, we target the highest return on investment and profitability for our clients.
We help ambitious organisations achieve their growth and profit goals by creating their digital roadmap. Our approach involves assessing our client’s current state and determining how we will get it to where the organisations leadership needs it to be.
We use every tool in our arsenal – from targeted paid social media campaigns, to Google or Bing Ads, to wide-reaching search engine optimisation and digital technology implementation.
At Brothers Digital, we believe that the most powerful tool for small businesses to achieve growth online is digital optimisation. Digital Optimisation is the process of leveraging digital products and platforms to grow your business sustainably and profitably by attracting more of the right customers for your business.
Data & Reporting
We provide business owners with the data they need to make informed decisions to effectively manage their business. Using the same data and metrics, we can provide feedback on the success of your digital strategy and measure your reach and online visibility.
A major part of our Digital Strategy will be determining the best digital platforms to support your business’s marketing and process. The right platform will ensure your business remains effective online and will maximise the reach of your marketing message.
As part of your Digital Strategy, we look at your current marketing activities and determining how we can make those more efficient and more effective. We optimise your current campaigns and execute new campaigns to attract more of the right customer for your business.
A strong understanding of your industry, customers and competitors is vital for the successful execution of any Digital Strategy. We start off by analysing your business and its current situation including opportunities and threat to lay the foundation for our digital strategy.
Following our discovery, we look at your business’s current situation and look at how you currently use digital to support your business. We audit your website, mobile apps, marketing and social media platforms, search and content.
Guided by the Digital Strategy, we rollout your strategy across the multiple platforms to grow your business online. We create, manage and optimise your platforms to ensure your messaging is consistent and being delivered to the right target customer.
We continually analyse the performance of your digital strategy to ensure we are on the right path. We report monthly and measure the success of our strategy against the metrics and KPIs we set in the Digital Strategy.
When we analyse your campaign and monitor how it is tracking, we have the opportunity to make changes to the strategy and adapt to new technologies and trends. To make sure we can deliver the high return on investment our clients expect, it is vital to be able to pivot and twist and change our approach as needed.