No more interuption
Content marketing provides an avenue for consumers to find you, not the other way around. In a world where consumers are constantly bombarded by advertising, content marketing gives businesses the chance to appeal to consumers based on what they are interested in and what they’re searching for.
Content marketing gives businesses a chance to share their brand and create content which demonstrates their values and their interests. It allows you to create and maintain a deeper relationship with your customers, far beyond interrupting them.
Content marketing covers more than just a blog or the words on your screen. Content marketing is building content around a theme, distributing it and then amplifying that message. The amplification component is key. This is where your content goes from being a blog post, to being content marketing.
We perform content marketing for all sizes of businesses across Australia and abroad. Our content strategy is focused on targeting the right message to the right people at the right time for maximum effectiveness.
Our content marketing approach
Targeting the right audience with the right content is key to a successful content marketing strategy. Using data and insights learned through thorough research, we ensure we have a complete understanding of your audience, business and the current situation of your industry to enable us to create content that cuts through.
Anyone with a keyboard and computer can create so how do you stand out? Understanding who were writing for and creating copy which engages them, excites them and retains their attention is a cornerstone of our content marketing strategies. From videos to interactive infographics, we’ll create your content to stand out and be remembered.
Having great content is only part of the job. Knowing where to place your content to reach the right people at the right time is just as important as the content itself.
We set your content up to go viral. We don’t leave anything to chance. Everything we do gives your content the best chance of being seen by the widest audience. Whether we partner with influencers, use our media network or engage paid ads, we’ll give your content the best chance of reaching more people.
Our data-led approach to marketing means we are constantly measuring and monitoring the performance of your content campaigns and the impact it is having on your organic search engine rankings, website visitation and engagement. We track everything from how users first interact with your content to how your content is turning your prospective users into loyal customers.