Search Engine Marketing | Brothers Digital

Make Your Investment Count
With Impactful Search Engine Marketing

Make Your Investment Count

Search Engine Marketing (SEM) is big business. With an estimated $8.8 billion spent on digital advertising in Australia in 2018, you’re not alone in wanting to make the most of powerful Pay Per Click (PPC) advertising, such as Google AdWords and Bing Ads.

Let’s face it, how else are you going to get an edge over your competitors?

While SEM and PPC advertising are powerful tools, it’s important to know that you’re getting the most from your investment.

With the digital landscape rapidly evolving, it’s vital you spend your digital marketing dollars wisely, else you’ll find yourself literally throwing money away.

That’s where we come in, creating and managing wide reaching, data driven and performance focused campaigns to achieve the results you deserve. You want to make the most of your SEM investment and we want to deliver the best possible results.

Grow with instant impact

When you invest in paid advertising, you justifiably expect results. As a trusted Google Partner, we’ve earned our stripes and we know how to take your campaign to your customers, delivering a higher return on your investment.

At Brothers Digital, we don’t exist merely to design paid marketing campaigns. We’re here to create a SEM blueprint for you, tailored to your business, your market and your long term goals.

We help you grow with instant impact, creating campaigns designed to put your business in front of your ideal customers. Done right, SEM creates a personal, curated on-site experience for your customers, increasing conversions and delivering a greater return on investment.

Our SEM Process

Where we talk objectives & KPIs.

To deliver the best possible results for your SEM investment, we need to understand what you’re looking for in your campaign. What do you need from us? What are you looking to achieve? Learning what you need gives us the tools to design an effective SEM blueprint for your business and allows us to set agreed KPIs to measure the success of our approach.

Where we get stuck into research & planning.

Once we understand your objectives, we squirrel ourselves away to undertake research and planning. This is where we start analysing the data – researching keywords and phrases, identifying your competitors and honing in on customer behaviour. A thorough analysis of these elements ensures our decisions are informed and that your campaign is set for success.

Where we get ready to deploy & learn.

With this valuable data in our hot little hands, it’s time to put our research into action. We develop a customised plan to make the most of your SEM investment, targeting the most promising keywords. In this step, we launch your campaign, carefully monitoring every element to identify new opportunities, potential threats and areas for improvement.

Where we start to automate & optimise.

Our work is not done once your SEM campaign is deployed. We’re committed to working smarter to find a competitive edge, so you get the most from your PPC investment. This is where we finetune our approach to find the best way to automate and optimise your campaign. This includes optimising your website to increase lead conversion.

Where we report, review & report (and repeat).

Once we’ve got things in motion, we’ll produce monthly reports and achievement reviews to ensure we stay on target. Don’t worry, these reports are ones that you’ll love to review! Our continual process of report, review and report (and repeat!) gives you the opportunity to update your objectives, ensuring we continue to deliver the results your business deserves.

Let’s talk budget

Now, when it comes to how much your SEM campaign will cost, that depends on a few factors. Your objectives and your budget will play a big part in this. Our role is to understand what you want to achieve and develop a strategy to help you get there, within your budget.

Other factors, such as the target keywords chosen, market conditions, your audience and the quality of your website also affect the cost of your PPC campaign. Google’s rating of the quality and relevance of your keywords and your ads, known as the quality score, is key. This score determines the cost of your ads and where you rank in the ad auction process. By optimising your quality score, we can help you achieve a higher return on your investment and make the most of your budget.

As it’s not easy to provide a definitive budget without understanding your individual circumstances, we provide a free initial consult to determine budgets and outcomes. We see SEM as an investment in your business. With the right mix of knowledge, experience and research, your SEM investment will skyrocket your sales, increase visibility and add much needed fat to your bottom line.

Our search engine marketing partners

Landing pages & conversions

Our SEM services don’t begin and end with your campaign. Because the job isn’t done when a lead finds your site. Without optimised landing pages and a site-wide conversion strategy, there’s no guarantee your lead will convert to a customer.

As part of our SEM services, we optimise your landing pages to nurture your leads through your website and increase conversions. We also review your site to identify further opportunities to convert your leads into customers. This process not only improves conversions, it also helps optimise your quality score for Google, further reducing the cost of your PPC campaign.

Your SEM campaign deserves the full treatment, so you reap the full rewards of your investment. Talk to us about how we can make your campaign go further by fully optimising your website and landing pages.

Ad copy & creative

To bring your advertising campaign to life, you need arresting design and captivating copy. At Brothers Digital, you have access to our dedicated in-house team of experts, who breathe life into every project.

As a full service, end-to-end agency, Brothers Digital provides all the creative and copy for your SEM campaign. From customised graphics and designs through to copy crafted to convert, we have the experience and the skills to create a campaign with real impact.

We make your SEM journey easy, providing a single contact throughout the process, a holistic vision and the skills and expertise to make the most of your SEM investment. Take the hassle out of paid advertising by benefiting from the end-to-end service we deliver for every project.