Make Your Investment Count
Search Engine Marketing (SEM) is big business. With an estimated $8.8 billion spent on digital advertising in Australia in 2018, you’re not alone in wanting to make the most of powerful Pay Per Click (PPC) advertising, such as Google AdWords and Bing Ads.
Let’s face it, how else are you going to get an edge over your competitors?
While SEM and PPC advertising are powerful tools, it’s important to know that you’re getting the most from your investment.
With the digital landscape rapidly evolving, it’s vital you spend your digital marketing dollars wisely, else you’ll find yourself literally throwing money away.
That’s where we come in, creating and managing wide reaching, data driven and performance focused campaigns to achieve the results you deserve. You want to make the most of your SEM investment and we want to deliver the best possible results.
When you invest in paid advertising, you justifiably expect results. As a trusted Google Partner, we’ve earned our stripes and we know how to take your campaign to your customers, delivering a higher return on your investment.
At Brothers Digital, we don’t exist merely to design paid marketing campaigns. We’re here to create a SEM blueprint for you, tailored to your business, your market and your long term goals.
We help you grow with instant impact, creating campaigns designed to put your business in front of your ideal customers. Done right, SEM creates a personal, curated on-site experience for your customers, increasing conversions and delivering a greater return on investment.
Where we talk objectives & KPIs.
Where we get stuck into research & planning.
Where we get ready to deploy & learn.
Where we start to automate & optimise.
Where we report, review & report (and repeat).
Now, when it comes to how much your SEM campaign will cost, that depends on a few factors. Your objectives and your budget will play a big part in this. Our role is to understand what you want to achieve and develop a strategy to help you get there, within your budget.
Other factors, such as the target keywords chosen, market conditions, your audience and the quality of your website also affect the cost of your PPC campaign. Google’s rating of the quality and relevance of your keywords and your ads, known as the quality score, is key. This score determines the cost of your ads and where you rank in the ad auction process. By optimising your quality score, we can help you achieve a higher return on your investment and make the most of your budget.
As it’s not easy to provide a definitive budget without understanding your individual circumstances, we provide a free initial consult to determine budgets and outcomes. We see SEM as an investment in your business. With the right mix of knowledge, experience and research, your SEM investment will skyrocket your sales, increase visibility and add much needed fat to your bottom line.
Our SEM services don’t begin and end with your campaign. Because the job isn’t done when a lead finds your site. Without optimised landing pages and a site-wide conversion strategy, there’s no guarantee your lead will convert to a customer.
As part of our SEM services, we optimise your landing pages to nurture your leads through your website and increase conversions. We also review your site to identify further opportunities to convert your leads into customers. This process not only improves conversions, it also helps optimise your quality score for Google, further reducing the cost of your PPC campaign.
Your SEM campaign deserves the full treatment, so you reap the full rewards of your investment. Talk to us about how we can make your campaign go further by fully optimising your website and landing pages.
To bring your advertising campaign to life, you need arresting design and captivating copy. At Brothers Digital, you have access to our dedicated in-house team of experts, who breathe life into every project.
As a full service, end-to-end agency, Brothers Digital provides all the creative and copy for your SEM campaign. From customised graphics and designs through to copy crafted to convert, we have the experience and the skills to create a campaign with real impact.
We make your SEM journey easy, providing a single contact throughout the process, a holistic vision and the skills and expertise to make the most of your SEM investment. Take the hassle out of paid advertising by benefiting from the end-to-end service we deliver for every project.