Brothers Digital uses proven search engine optimisation strategies to increase visibility for small businesses. We attract more visitors and turn those visitors into paying customers.
Search Engine Optimisation is the practice of increasing a businesses visibility using organic search results. Small businesses understand the importance of SEO for driving quality leads to their business and website. Brothers Digital is in the business of improving the search engine rankings for small businesses in Newcastle, Maitland and Dubbo who want to get more out of their marketing.
We use the latest white-hat SEO techniques to sustainably increase a business’s search engine rankings over time. We pay particular attention to Local SEO to make sure we are targeting potential customers within your businesses feeder area. We dig deep to understand your business and its customers to ensure we are putting your small business in front of not just more customers, but more of the right customers.
Local SEO is vital for small businesses wanting to improve their search rankings. According to SIM Partners, enterprises that improved the accuracy and reach of their location data by just 20 percent saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.
Read more: Local SEO by Brothers Digital
SEO for Small Business by Brothers Digital
Brothers Digital help small businesses in Newcastle, Maitland, Dubbo and across NSW grow with practical, sustainable, and measurable search engine optimisation (SEO) strategies.
We have a track-record of growing our clients’ visibility using SEO. We’ve grown a Florist in Maitland from 3.5% visibility to over 51% visibility in just over 6 months and have grown an Electrician in Newcastle from 9% visibility to over 23% in 12 months, during which time we did a full re-brand of their business. We’ve got the runs on the board to ensure your SEO project will be successful.
Our strategy is built on proven tactics. We use content, link building, directory listings and social media to build a conversation around your small business that is targetted to deliver the best return on investment.
We love working with local small businesses. Our packages are designed to provide maximum value to small business owners to make their marketing dollar go further. If your small business could do with improved visibility or more customers, we are the agency to help you grow.
How SEO for Small Business works?
Read more: the Brothers Digital SEO Process
Brothers Digital use proven data-driven techniques to sustainably increase a small business’s search engine rank over time. We aim for maximum value for money for our clients. That means we seek out opportunities for our clients that will deliver the most significant return on investment. For Search Engine Optimisation to work fully, we work through a process that consistently delivers great results.
The first step in the process is to analyse and audit your existing website and digital situation. We take the time to properly understand your needs and then measure your current digital environment and digital presence against your goals. This will give us a great idea of your current digital marketing situation and make clear much of the path forward to get the most out of your campaign.
Step 2 is research. Obviously, research and planning are paramount in any marketing campaign. In Search Engine Optimisation, it is doubly important to make sure we research the right path forward. We research your small business’s analytics data and your industry to learn the search and browsing habits of your customers. We then turn our attention to configuring your website and data. Making changes to help improve the search engine ranking of your small business.
On-site optimisation is vital. During this step we work on your website to make sure it is user-friendly, optimised for search engines and that it supports the work we will be doing off-site. We will optimise things like URL structures, contents, images, user flows, navigation structures and page load speeds. We make sure your website doesn’t suffer from things like duplicate content, poor descriptions and pages that are difficult to read, which can all hinder your SEO strategy.
Step 5 is all about promotion. We make sure as many people as possible are being exposed to your business within your target market. This means creating high-quality, shareable content which gets people interested in your product or service. We contact high page rank external sites, mainstream media, and share content around the internet to give your content authority, something Google and search engines love. We also engage the help of social media to create content that is saturated with goodies worthy of a click, like or share. Our aim is to create as much interest as possible around your content and we have strategies to make that happen.
Finally, we will report, support and repeat to make sure we maintain and improve on our successes. Brothers Digital will make improving your website’s SEO painless and simple. Our team will make sure you are kept up-to-date with your site’s progress with monthly reports based on pre-defined metrics. We’ll continue to offer the support that our clients rave about. At every step, we will be proactive, communicative and supportive. If we find an opportunity which will help your small business, we will act on it. If you need to change your strategy focus, we will change with you. If you have problems, questions or an idea that pops into your head at 2 am on a Sunday morning, we can’t wait to hear it.
Of course, SEO is never set-and-forget. We don’t stop working on your website and we will never sit back and watch the results roll in. There is always another opportunity to take advantage of or another gain to make. The internet never sleeps and is always changing. We keep up with those changes and make sure you never get left behind.
Keeping it local. Local SEO for Small Business.
In July 2014, Google launched a new search ranking algorithm called Google Pigeon. The purpose of Google Pigeon is to provide more relevant, useful and accurate search results for internet users looking for products and services.
Google Pigeon was developed to provide preference to local search results which is quite useful for both the user and the business. The algorithm would give priority to businesses and organisations which had a presence in certain local markets and would provide search results based on location data.The other change came to Google Maps and to Google My Business. Businesses that had set up Google Maps and Google My Business were given higher priority on the Search Engine Results Page (SERP).
The local search changes mean there are great new opportunities for trades businesses (electricians, plumbers, builders etc), bars, restaurants, hotels, retailers and local venues. Business can now achieve greater visibility within the areas they service and better target their customers. Brothers Digital can optimise the website, and entire web presence of your small business to make sure you don’t miss out on any local opportunities. In fact, it’s our speciality. We help small businesses reach more customers in the local area to make sure we maximise every possible opportunity. We create web presences that are assets for small businesses which drive measurable and meaningful traffic and growth.
What is SEO?
Search Engine Optimisation is the art of getting your website to appear higher in search engines. SEO is not one single tool or process, it is a series of processes and tools working together to grow a websites rank in a search engine.
A website that ranks highest in Google will receive the bulk of the traffic for that search. Did you know that 80% of searchers won’t travel past the first page to search for products or services.
Search Engine Optimisation is crucial to getting the most out of your web presence. With over 93% of web traffic starting with a search in Google,Yahoo or Bing it is a necessity that your website rank well in these search engines to make sure your business isn’t missing out.
How does SEO work?
Brothers Digital will work with you to sustainably improve your websites’ search rank. Our team will first set goals in collaboration with you to measure the success of your campaign against. We then research and analyse your current situation, your competitors, keyword options and opportunities to figure out our plan of attack. Thirdly, we get to work implementing our strategy.
The most important part of SEO is to always be on the lookout for new opportunities to build authority. Search engines, particularly Google, are constantly changing the way they rank and analyse websites. Your SEO team need to be on their toes and nimble enough to take advantage of these changes. For this reason we are constantly analysing and reporting, searching for ways to do things differently to make sure the great results continue.