Brothers Digital uses proven search engine optimisation strategies to increase an organisations visibility within local search results.
Local SEO is the practice of improving an organisation’s visibility within a local area or area-specific searches.
Search engines like Google, Yahoo and Bing now use location data from our computers and mobile devices to tailor our search results for our location. This ensure the search results are relevant to our needs. For people searching for an Electrician in Newcastle the Search Engine Results Page (SERP) will now list Electricians who are located in or service Newcastle.
According to SIM Partners, enterprises that improved the accuracy and reach of their location data by just 20 percent saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.
Local SEO by Brothers Digital
Brothers Digital help businesses in Newcastle, Maitland and across NSW grow with practical, measured and localised search engine optimisation (SEO) strategies.
We have a track-record of growing our clients’ visibility in their local area. We’ve grown a Florist in Maitland from 3.5% visibility to over 51% visibility in just over 6 months and have grown an Electrician in Newcastle from 9% visibility to over 23% in 12 months, during which time we did a full re-brand of their business.
Our strategy is built on proven tactics. We use content, link building, directory listings and social media to build a conversation around your business that is targeted to your local area.
We love working with local small businesses. Our packages are designed to provide maximum value to business owners to make their marketing dollar go further. If your business could do with improved visibility in your local area we are the agency to help you grow.
How does Google measure Local SEO?
In July 2014, Google launched a new search ranking algorithm called Google Pigeon. The purpose of Google Pigeon is to provide more relevant, useful and accurate search results to searchers looking for products and services.
Google Pigeon was developed to provide preference to local search results which is quite useful for both the user and the business. The algorithm would give priority to businesses and organisations which had a presence in certain local markets and would provide search results based on location data.
The other change came to Google Maps and to Google My Business. Businesses that had set up Google Maps and Google My Business were given higher priority on the SERP page.
Google’s intent has always been to provide a better search result for its users. In early 2015, Google took this one step further by launching another search ranking algorithm which gave preference to mobile-ready and responsive sites. This and local update are about improving the search experience for its users.
How to improve your site’s Local Visibility?
The local search changes mean there are great new opportunities for trades businesses (electricians, plumbers, builders etc), bars, restaurants, hotels, retailers and local venues. Business can now achieve greater visibility within the areas they service.
As the local and mobile Google algorithm changes are primarily designed to help people on the move, it is a must that your website is mobile-friendly. Without a mobile-ready website you are likely to fall foul of the Google mobile update and are unlikely to rank well in local searches.
SEO takes time and quick-tricks or black-hat techniques will do more harm than good. It is best to build your local SEO strategy on good foundations. You should focus on building great content that will answer your users’ questions and be relevant. You should optimise that content, including your page titles and meta-data to help Google and other search engines to understand your location.
Including a map on your website which shows your location(s) is good practice. It reinforces your other location data to ensure the search engines know exactly where you are.
Using Google My Business to improve your site’s Local Visibility?
Google My Business is a great tool for businesses to share more relevant information with their potential customers. Google My Business places key information on the Google search page, maps and Google+. It is a tool designed to make it easier for businesses to have a stronger search presence in local search results and for users to find relevant information.
Google My Business allows business to include information about their opening hours, phone numbers, reviews, menus and more. Businesses should ensure they fill in as much of this information as possible and to choose the most appropriate category. Doing this not only gives more information to searchers, it also gives Google more information about your business and what you offer.
If your business has multiple locations make sure you create multiple Google plus pages. This will improve the chance that your listing will appear in search results in different locations. For example, if you are a florist with outlets in Nelson Bay, Newcastle and Maitland be sure to have a dedicated listing for all of them in Google My Business.
What is SEO?
Search Engine Optimisation is the art of getting your website to appear higher in search engines. SEO is not one single tool or process, it is a series of processes and tools working together to grow a websites rank in a search engine.
A website that ranks highest in Google will receive the bulk of the traffic for that search. Did you know that 80% of searchers won’t travel past the first page to search for products or services.
Search Engine Optimisation is crucial to getting the most out of your web presence. With over 93% of web traffic starting with a search in Google,Yahoo or Bing it is a necessity that your website rank well in these search engines to make sure your business isn’t missing out.
How does SEO work?
Brothers Digital will work with you to sustainably improve your websites’ search rank. Our team will first set goals in collaboration with you to measure the success of your campaign against. We then research and analyse your current situation, your competitors, keyword options and opportunities to figure out our plan of attack. Thirdly, we get to work implementing our strategy.
The most important part of SEO is to always be on the lookout for new opportunities to build authority. Search engines, particularly Google, are constantly changing the way they rank and analyse websites. Your SEO team need to be on their toes and nimble enough to take advantage of these changes. For this reason we are constantly analysing and reporting, searching for ways to do things differently to make sure the great results continue.