Newcastle Florist – An eCommerce Website

Newcastle Florist – An eCommerce Website

The Situation

Newcastle Florist is a division of Floragourmet Pty Ltd, a locally owned business with several outlets in the Hunter and an established reputation for quality products, great service and value. Newcastle Florist was enjoying solid growth and needed a website that would support that growth now and into the future.

The website Newcastle Florist had been using was first built in 2005 and not much had been updated since. Their website was performing OK and customers were buying but it was not reliable. The website would disappear from the internet for several days and return with no warning or reason. On top of that, an unreliable server was causing heartache for Newcastle Florist.

The objective

eGroup Creative was engaged for the re-design and re-development of the Newcastle Florist website. It was important that the ordering process be easy for customers and that there was trust in the website. Newcastle Florist wanted a simple, monotone website which focused on their arrangements, bouquets and other products. The website also needed to encourage repeat visitation by using providing customers with a quality experience, from selecting their products to delivery.

The challenge

Newcastle Florist requested us to build the site in only 3 weeks in time for Valentine’s Day. Difficult, but not impossible. We moved quickly and designed the new website, developed it, migrated all the products and content from the old website to the new website, tested, and tested again and had it ready to rock-and-roll all in-time for a bumper Valentine’s Day.

The solution

We designed and developed the new Newcastle Florist website using WordPress. WordPress is the world’s favourite content management systems and coupled with WooCommerce, to process eCommerce transactions, is almost unstoppable. We used a bare-bones templates to save time and keep cost down and custom designed the look and feel of the website to achieve the goals set of us.

We wanted to make it as easy as possible for customers to find the product they are looking for and created multiple ways for visitors to search and browse the Newcastle Florist range. We deliberately made the product a prominent feature of the website to showcase what Newcastle Florist is all about; quality, fresh flowers at a fantastic price.

This website for Newcastle Florist is super powerful, but that doesn’t mean it’s too difficult for the average person to manage. It was important for our client that they could manage their website without needing a license to fly it. We created custom tools to allow Newcastle Florist to customise their site, products and offers without having to write one line of code. We also created custom ‘promo zones’ to allow Newcastle Florist to put an offer to their customers with the click of a button.