A1 Roof Racks

A1 Roof Racks is a vehicle accessories superstore based in Newcastle, NSW. They sell vehicle accessories from well-known brands like Rhino-Rack, Yakima, Thule and Hayman-Reese and deliver them to customers all over Australia. 

A1 Roof Racks is the online arm of the Newcastle family owned and operated company, Altapac.

Project specifics


To upgrade the existing WooCommerce website to showcase a larger product range, unlock more opportunities and support a more agile & efficient eCommerce business.


Allow for more products and higher sales volume by finding the right technology to ensure efficient operation of the business with minimal staff input.


Seamlessly transitioning out of the older WooCommerce website to the new Neto platform without hindering sales or disconnecting existing channels.


A1 Roof Racks chose the Neto platform as the backbone of their new website. With over 40,000 products and approximately 250 sales per week, Neto provided the most robust system to support the business’s aspirations.

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