Digital Strategy

At Brothers Digital, we have a different approach to Digital Strategy.

We don’t use blunt force or throw money at campaigns hoping something will work. Our approach is methodical and tactical. We aim to spend as little of our clients’ money as possible to create the largest impact. Ultimately, we crave return on investment and profitability for our clients.

We help owners of Small Businesses achieve their growth and profit goals by creating a digital roadmap for their business. Our approach involves assessing the business’s current state and determining how we will get it to where the business owner needs it to be. We use every tool in our arsenal, from targeted paid search campaigns through AdWords or Bing Ads, to wide-reaching search engine optimisation and social media campaigns.

We serve our clients at every stage wherever we can add value, whether that be driving growth by executing an aggressive digital marketing plan or by launching digital products or platforms to support their business.

Digital Transformation through Digital Optimisation.

Digital Optimisation

At Brothers Digital, we believe that the most powerful tool for small businesses to achieve growth online is digital optimisation. Digital Optimisation is the process is leveraging digital products and platforms to grow your business sustainably and profitably by attracting more of the right customers for your business.

Data & Reporting

We provide business owners with the data they need to make informed decisions to effectively manage their business. Using the same data and metrics, we can provide feedback on the success of your digital strategy and measure your reach and online visibility.

Digital Platforms

A major part of our Digital Strategy will be determining the best digital platforms to support your business’s marketing and process. The right platform will ensure your business remains effective online and will maximise the reach of your marketing message.

Digital Marketing

As part of your Digital Strategy, we look at your current marketing activities and determining how we can make those more efficient and more effective. We optimise your current campaigns and execute new campaigns to attract more of the right customer for your business.

Digital Optimisation with the right Digital Strategy.

Brothers Digital are a digital marketing agency first and foremost. Our speciality is building the digital presence of our clients’ businesses through innovative, targeted and measurable digital marketing strategies. We drive digital transformation by analysing a business’s current state, determining its future state, and finding strategies to make that transformation.

Why Choose Brothers Digital

Our simple approach means that your business is in the right hands to grow your business online. By engaging Brothers Digital to manage your business’s digital transformation, you’ll have access to brothers Dom and Tom Lacey. Dom has a creative mind and an intimate knowledge of social media and video marketing. He knows how to create an impactful message and how to distribute it to a large group of people to encourage them to take action. On top of this, he has studied a degree in Digital Media at the University of Newcastle and is the Creative Guru behind Brothers Digital’s stunning websites, graphic designs, logos and branding designs.

Tom Lacey is the other half of the Brothers Digital team. He is a marketer and has worked with many household names to grow their businesses online. He fell into Digital Marketing by accident when working for a large retailer when Facebook was launched. Tom was placed in control of the business’s growing digital presence and fell in love with Digital Marketing and the opportunity it posed to ambitious businesses. After working in marketing for a few retail businesses he started his own Digital Agency which transformed in Brothers Digital, undergoing our Digital Optimisation process to best position ourselves online. Tom now creates and executes digital strategies for clients in many industries like retail, trades, home improvement and business services.

But one of the main reasons to chose Brothers Digital for your Digital Strategy is that we are commercially minded. We are always chasing new opportunities for our clients to grow online and will work with them to maximise the commercial impact of their Digital Strategy. We are focused on profitable and sustainable growth and will look past a short-term sugar hit and instead focus on long-term strategies to deliver results.

Your investment is in safe hands with Brothers Digital. We base all of our strategies in analytics and data to be sure that we focus your marketing in the right areas. We build strategies first and tactics second to make sure that any investment you make is grounded in data and analytics to deliver the return on investment you expect for your business.

Our Digital Strategy Process.

A strong understanding of your industry, customers and competitors is vital for the successful execution of any Digital Strategy. We start off by analysing your business and its current situation including opportunities and threat to lay the foundation for our digital strategy.

Following our discovery, we look at your business’s current situation and look at how you currently use digital to support your business. We audit your website, mobile apps, marketing and social media platforms, search and content.

Using the information we gain from our discovery and audit, we put together a roadmap that lays out where we need to be and how we’re going to get there. The strategy will dictate the platforms we will use to grow your business online and what metrics and KPIs we will measure our success against.

Guided by the Digital Strategy, we rollout your strategy across the multiple platforms to grow your business online. We create, manage and optimise your platforms to ensure your messaging is consistent and being delivered to the right target customer.

We continually analyse the performance of your digital strategy to ensure we are on the right path. We report monthly and measure the success of our strategy against the metrics and KPIs we set in the Digital Strategy.

When we analyse your campaign and monitor how it is tracking, we have the opportunity to make changes to the strategy and adapt to new technologies and trends. To make sure we can deliver the high return on investment our clients expect, it is vital to be able to pivot and twist and change our approach as needed.

Grow your business online with Brothers Digital.

754 Hunter St, Newcastle West, NSW, 2302.
02 4058 2000

Our Expertise.

Web Design

We specialise in creating unique and memorable experiences. We use leading technologies to build solutions tailor-made to suit your audience and get results.


Internet Marketing

Our internet marketing strategies are highly targeted and thought out to deliver the right leads to your websites and maximise ROI.


Search Engine Optimisation

eGroup Creative uses SEO to help ambitious businesses make the most of their search engine presence and grow their market share online.


Graphic Design, Logos & Branding

Our graphic designers create logos, branding and material collateral to support your business that are on brand and on message.


eCommerce Websites

We create eCommerce sites that are easy for business owners to manage and are a joy for customers to use. Sell more online with our eCommerce websites.


Social Media

Grow your following and leave your mark with powerful, targeted Social Media solutions. We partner with Rumble Social to get the best results for our clients.