About Us
We are Brothers Digital

Brothers Digital is a boutique digital agency founded by real life brothers, Dom and Tom Lacey. We’re not your ordinary digital agency. We take a distinctly hands-on approach to engaging with our clients and prefer to see ourselves as an extension of their business rather than a standalone contractor.

We look at all our projects and campaigns from a creative and strategic viewpoint. We believe that it is vitally important for strategy and creativity to thrive for us to be able to deliver the world class digital experiences our clients’ rightly demand from us.

We prefer working with Australian small business. We have a lot of respect for big businesses and the leaders that get them there but we love to work closely with business-owners and decision-makers in small businesses to help them compete on a local, national and global scale.

Ultimately we employ our expertise to grow businesses and community using the digital tools available to us. Our clients love the broad range of services our agency can provide and how approachable our team are to help them realise their vision.

Our Expertise

Web Design, Internet Marketing, SEO and everything in between. Take a look at our solutions, tailored for businesses looking to grow or become more profitable.

Web Design

We specialise in creating unique and memorable experiences. We use leading technologies to build solutions tailor-made to suit your audience and get results.


Internet Marketing

Our internet marketing strategies are highly targeted and thought out to deliver the right leads to your websites and maximise ROI.


Search Engine Optimisation

Brothers Digital use SEO to help ambitious businesses make the most of their search engine presence and grow their market share online.


Graphic Design, Logos & Branding

Our graphic designers create logos, branding and material collateral to support your business that are on brand and on message.


eCommerce Websites

We create eCommerce sites that are easy for business owners to manage and are a joy for customers to use. Sell more online with our eCommerce websites.


Social Media

Grow your following and leave your mark with powerful, targeted Social Media solutions. We partner with Rumble Social to get the best results for our clients.


The Brothers

Brothers Digital is a partnership between brothers Tom and Dom Lacey. Dom and Tom have very different areas of expertise and experience but these differences are what make our agency so unique. Our skill sets are complementary and allow us to offer our clients a range of services which wouldn’t normally be available at a smaller digital agency.

Tom Lacey | Brother Digital

Tom Lacey

Tom Lacey is one half of the leadership team at Brothers Digital and is responsible for the strategic side of our business which includes all our Digital Marketing, SEO and Strategic Planning services.

Tom is a digital marketing professional with almost 10 years experience in leading and managing digital marketing campaigns for Australian businesses.

Prior to starting Brothers Digital, Tom was the Digital Marketing Coordinator for a recognisable Australian retailer and grew their online presence by over 1200% in 3 years. Prior to that, he was an Online Community Manager for another retailer and launched the company’s first foray into Social Media.  

Tom is highly focused on our customers and their satisfaction. He is the primary point of contact for new and existing clients and is regularly responding to emails and answering calls at all hours of the night and morning. Tom understands that small business owners don’t just work 9 am to 5 pm so he makes sure he is available when they need.

Outside of work Tom enjoys spending time with his friends, family and dogs Boo and Blue. He is also a keen gardener, musician and sports fan.

Dom Lacey | Brothers Digital

Dom Lacey

Dom Lacey is the other half of the leadership team at Brothers Digital and is responsible for our creative works. Dom manages our web design, branding, and graphic design projects and provides creative direction for our marketing and communication campaigns.

Dom has always been a creative person. As a teenager, Dom found his voice and love of music and began demonstrating his artistic ability through drawings and paintings.

He looks at problems differently and can create solutions that many wouldn’t have thought of. He finds new opportunities for businesses to better connect with their clients and uses clever design to help businesses better communicate with their audience.

Now, wherever Dom is, his computer isn’t ever far away. He is a digital native and has gained a deep and thorough understanding of code and digital technologies.

Dom studied digital media at the University of Newcastle and in Hong Kong and now flexes his design muscles by helping craft digital experiences for our clients.

Dom is a passionate musician and stage acting, having performed in Wicked, Phantom of the Opera and Les Miserables. He is also a keen gamer and YouTube partner with over 14.8 million views across his channel.

Our Service Area

Being a digital agency we’re able to offer our design service to customers from anywhere in the world. We’re a little more selective when it comes to who we work with when businesses come to us for Digital Marketing or SEO.

One of our strengths is the understanding we gain of our clients’ businesses, their customer and their local area that we can only get if we work closely with them and understand their area. For this reason, we prefer to work with businesses in regions we have a detailed knowledge of to be able to deliver the kind of success we demand of ourselves. It helps us craft marketing strategies that will work for the local market and help us build more relevant and connected campaign.

While we will happily serve clients who serve their customers overseas, we prefer to work with clients who serve customers in Australia, especially in New South Wales. For local businesses who want to grow their immediate local presence we prefer to work with businesses in Newcastle, the Hunter and the Central Coast, Dubbo, Orange, Bathurst and the Central West, Tamworth and the New England, Port Stephens and the Mid-North Coast.

Our Partners

Brothers Digital partner with innovative businesses to help us deliver commercially successful creative project and digital marketing campaigns.

Community Bros

Brothers Digital is proudly based in Newcastle, New South Wales. We love Newcastle and Hunter so proudly support the following local community organisations.

Causes we support

Dog Rescue Newcastle | Crohn’s and Colitis Australia | Lifeline | Hunter Women’s Centre

Let's Talk

Are you interested in working with us or just want to talk? We’d love to sit down for a coffee (our shout) or have a phone chat and discuss web design, marketing, SEO or anything else that tickles your fancy.

754 Hunter St, Newcastle West, NSW, 2302.
02 4058 2000